We had only good things to say about the Apple II after acquiring one just a few months after its debut. Writer William J. Hawkins noted that unlike his previous home computers, the Apple II took longer to remove from the box than it took to start working. Running an Apple II was as simple as flipping a switch -- no assembly required.
The specs were certainly impressive at the time. For just under $1300, you would get 4 kB of Ram, a 1 MHz microprocessor, BASIC programming language capability, and an audio cassette interface for data storage. The system also had a monitor, assembler, and disassembler programs to help you feed commands into the machine. The unit could display 15 colors and 24 lines of text by 40 columns of monochrome, all-caps text.
Additionally, the Apple II accommodated seven external inputs and outputs. If you had a little spare change, you could also spring for the 16K memory, which would permit you to run more of Apple's prepackaged cassette programs.
Read the full story in Two New Ready-to-Use Home Computers