The London Times recounts a true American horror story: Mindy Kaling, writer and actress first on The Office and later on her own show, The Mindy Project, in addition to author of a successful memoir, walked into a Los Angeles boutique. And she was not recognized. This is a worst-case scenario for any Los Angeles boutique owner. How can you give VIP treatment to someone when you don't recognize them as a VIP?
Thankfully, technology has come to the rescue. The U.K. branch of the Japanese company NEC has developed some facial recognition software with a very specific angle: to figure out if retail shoppers are secretly people who deserve better treatment than lowly normal shoppers. NPR reports that the system is made up of a database of pictures of possible VIPs, specifically "celebrities and valued customers." When customers walk in, their faces are scanned with what sounds like a camera.
We say "sounds like" because NEC isn't spilling the details of how this thing works, but given that the goal of the product is to take measurements of specific parts of the face that can't be hidden--distance between eyes, that kind of thing--it sounds like you could handle the task with simply a camera. Those measurements are then compared with the database of VIPs, and if a match is found, it'll send an alert to the store, along with some details like size and shopping history. NPR says it'll work even if the celeb in question is wearing sunglasses, a hat, or, presumably, a giant Groucho Marx glasses/nose/mustache.
The technology is certainly there to support this kind of thing; Google has had reverse image search, in which an image is matched with Google's own massive repository of images, for years now. Whether it's cost-effective depends on how valuable it is for a shop to identify high-rollers. Whether the VIPs in question would like to know that their faces have been analyzed and their clothes sizes beamed to a store employee's cellphone within seconds of walking into a store, well, that's a different question.
This technology makes for Hollywood profiling and then a subroutine to turn itself off if a minority walks into the store (Hollywood movie star or not) to avoid profiling of minorities and take the chance of a racial lawsuit.
Besides giving extra service to those with the reputation of being a big spender, it can also alert local security of past shop lifting, (and you stars know who you are, Lindsay Loha#,etc. lol).
kinda sad and pathetic. maybe theres a reason some 'celebrities' aren't recognized ... they're not famous enough. If a 'celebrity' has to say - "do you know who I am?" they're usually not that famous to begin with OR they're washed up.
I like Wonder's concept.
Personally, I work in Security. I would build a data base of all known offenders to my site and set it to alert me if one of them enters the premises. This would be extremely handy tech.
This is certainly important, ground breaking, scientific news. The technology of facial recognition is being commercialized.
"Sounds like" somebody was bored and needed an article to meet a deadline.
Wonder how much some 'celebs' would pay to be included in the database.
And while I agree that this is not science, it's refreshing to see a Dan N article that isn't a vitriolic rant.
I worry about: The Random Factors theory. This details about any "FUTURE" responses. 4 out of 5 times this photogenic face could "be labeled" as bad fruit. Yet this time, 5 of the 5th time they are buyers and they save the jeweler's store from from smash and grab thief's killing thugs.
But this didn't happen because "AtTheDoor" facial recognition barred them from entering, but allowed a svelte dressed couple that in the next few minutes then shot up the place and killed 12 people: merchants and customers.
It could have been prevented.
just before I checked out the bill of exchange of $5122, I did not believe that...my... brothers friend was actualey receiving cash part-time from there new portable computer.. there dads pal has been doing this for beneath fifteen months and recently cleard the morgage on their appartment and bourt a brand new Ford Focus. we have a tendency to looked here...... www.bay95.com
When I was young my parents took us to the zoo to watch the apes. Now we've got paperazzi and special sections in the so-called social pages. The lame comments about if they had a bra on, didn't have a bra on, if they show c**t getting out of the car, the got plastered in a club, etc. If I would be of the morbid types I'd start a program watching the paperazzi and reporters of celebrities like Oprah, etc. Live in front of their homes, how they are on "the take", who their family is, what they do, with whom and when. Also of course their family members. I'm sure they also got a lot to hide taking into account their very limited mental capabilities and education.