Alright folks, event over. Here's what we learned:
Just as expected, pretty much! Super thin--just 7.2mm (about the thickness of a pencil)--and light, at 0.68 pounds, which Phil Schiller of Apple compares to a pad of paper. Aluminum, black and white colors, just like the iPhone 5. 7.9-inch screen, pretty close to the 7.85-inch we had assumed. Or maybe Apple's just rounding up! Apple's talking about total screen area, and how the wider screen will make the iPad Mini easier to use for stuff like web browsing than a 7-inch Android tablet. It's a valid point; I noted in my Nexus 7 review that web browsing is very cramped on such a narrow screen. It'll also have two webcams, LTE 4G support, that new tiny Lightning plug, and a 10-hour battery life.
And the price: Starting at $329 for the 16GB, Wi-Fi-only iPad Mini. They increase in price from there in the normal way: add $100 for 32GB of storage, another $100 for 64GB, and a flat $130 for 4G LTE. It'll start shipping on Friday, which probably not coincidentally is also the launch date for Microsoft's Windows 8.
They've also updated the full-sized iPad, only six months after it debuted. It's updated with a faster processor, called the A6X, and has that new thin Lightning connector. That seems to be about the only difference.
Live event aside: Apple has now played a weird fake cover version of "Age of Consent" by New Order twice. Unclear why they didn't get the real (great) song. Okay back to the news.
Apple also announced a refresh of most of the Mac line. Most exciting: a new, much thinner iMac. It is absurdly thin! Only 5mm at the edges (its thinnest point). Looks more like a giant iPad on a stand than anything else. It takes a lot of cues from the MacBook Air, too: comes by default with no optical drive and with a solid-state drive rather than a hard drive, though you can still get a hard drive or a new "fusion drive," which has both SSD and HDD. 21.5-inch and 27-inch sizes, $1300 and $1800 starting prices respectively.

Then there's a spec bump for the new Mac Mini. Dual- or quad-core i5 or i7 Ivy Bridge processors, up to 16GB of RAM, and the base model (2.5 GHz quad-core i5, 4GB of RAM, 500GB hard drive) runs only $500.
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"And the price: Starting at $329 for the 16GB, Wi-Fi-only iPad Mini. They increase in price from there in the normal way: add $100 for 32GB of storage, another $100 for 64GB, and a flat $130 for 4G LTE. It'll start shipping on Friday, which probably not coincidentally is also the launch date for Microsoft's Windows 8"
That means the 64GB-4G LTE adds up to $659!!! My goodness Apple; you guys have got stones. That thing better have the Retina display, come with a car charger, screen cover and a mobile dock. But my guess is the answer is no. Ugh!
So people are buying something that does nothiong more than the iPAd or the iPhone but are simply paying for screen size? In the TV market, its the larger ones that win... how is this oing to play out? I think Apple just made its first horrible decision. Just plug your iPhone into a larger screen "peripheral" and use that? Dumb Apple. Greedy.
"Do not try and bend the spoon. That's impossible. Instead... only try to realize the truth. There is no spoon."
nexus 7 for life!
D13: FIRST horrible decision? Really, that's Apples first?
I mean, just off the top of my head, there's the "have to press the entire giant trackpad on macbook pro to click without lifting your finger.", the razors edge at the front of the macbook, trying to hide the exhaust for the macbook and having no dedicated intake at all causing serious heat problems, no eject button for disc drive ( even though the drive does have one. ), the magsafe connector that falls off if you look at it wrong, no usb or other connections on either the back or right side....I could go on.
That's just the macbook pro alone. iPhone has had its fair share. You can try argue that those were just bad ideas, not entirely horrible...then I still just answer "Apple Maps".
Anyways, I will wait to see more detailed specs on everything before making a judgement on the value of these announcements. Knowing Apple though, it'll take awhile to get those details that they choose to never release. It all gets out eventually.
Behold the I-pad!
Woooooooo!
I like Apple as an innovator. They do have cool ideas.
I would not buy their products being too expensive, proprietary in nature and also impossible to repair.
I like them for their new gadgets and their inspiration for other companies to come up with something better!
D13, Apple came out with the iPad Mini to compete in the smaller tablet market like the Kindle. That is the only reason, because some people for some reason enjoy a smaller screen. Go figure. Either way, Apple still makes a good product. Love it or loathe it.
They really updated the most recent iPad ALREADY....lol wow if I had bought that I would simply return it get in store credit and buy the other one...or there should be SOME kind of exchange policy if this is going to be a regular thing....I mean honestly 6 months?! Apple is more and more showing they really don't care about the customer as long as they get their money. You know I used to respect apple back in the day when they were mostly true new thinking company....now I don't even know what they are or are doing.
Jeez every time Apple releases something everyone complains. iPad mini is a great idea. Know why? Because its nice to have options. People always say Apple doesn't give its users enough choice and when they add choice people complain anyways. I would much rather an iPad mini than a 9" iPad. I get the iPad functionality with an easier to hold size. I don't see people going on about how a samsung galaxy tab is just a bigger version of a samsung galaxy with the same features. Its the same with android an iOS devices. The tablets don't have any features the phones don't, they just offer a bigger display.
so....is the full size ipad a "maxipad"?
seriously is that device a joke? only a apple fan boy would pay that price over the competition
I wonder how much these things would cost if they were manufactured by people who could afford the same lifestyle/quality as those who buy them....
@delkomaticreturns - If you're complaining about Apple for updating or coming out with a new product in 6 months, then you really must be mad at Samsung, HTC, and other Android makers that come out with new stuff every other month.
@beefymclovin - Your joke was in bad taste. Apple's iPad mini has better hardware and performance than the Nexus 7 and Kindle Fire. Some may claim differ, but just look at the stats.
Price gouging, Apple has always done that. PC's go for half their price.
Heaven help us if they ever get a monopoly.
Like I can understand if some people just don't like it but you don;t have to go on about how its stupid and whatnot. And I get that its more expensive than a lot of similar android tablets, but some people just don't like android and are willing to pay more for that. Though I don't think its too overpriced considering the hardware they put into it. I mean I bought a random Chinese android tablet because it was a mere 100$. I'm sure if I could afford it though I would buy an iPad mini.
i stand by my comment. final cost can easily hit 600 bucks. not worth it.
@silverbread
Good job trying to make a connection between apple and android but you fail terribly...Android has 100 different makers apple has 1. You can't control that HTC comes out with some cutting edge then Samsung. Also the prices of those tablets its not through the roof. Good job being a fan boy and failing at facts.
Apples makes a few things very well. Both the hardware and software is typically of pretty high quality with great reliability. What gets annoying is the CONSTANT media hype on how "revolutionary" the next Apple product will be when they haven't done anything remotely revolutionary in years. Yes, they keep improving upon something they do well, but thats it! "Innovative" and "Revolutionary" hasn't been in their business model for a few years now.