Samsung's new anti-iPhone 5 ad is confusing! It may not take a genius to see which list of features is longer, but it COULD take a genius--or some kind of Android super-fan--to recognize what all those items even mean.

It's almost like Samsung read the reviews of the Galaxy S III and confused the critiques for compliments. Here's a quote from my review of the phone, back in June:

Your first few days with the phone will be laden with pop-ups telling you about new ways to do simple things. The camera has a bajillion modes, settings, and options, far more than you'd need, and, frankly, more than the quality of the camera in this phone actually warrants. There are a million ways to share things, from DLNA to AllShare to AllShare SugarSync to ShareShot. You'll need a tutorial on each. There are a dozen new gestures, some good, some bad, but all will be bombarding you with newness. New things you have to learn.

These aren't all bad features. Some of them I even like. And I'm not opposed to new features. But all at once, they are exhausting. They make the phone feel much more complicated and intimidating than it really is. It seems like Samsung tested all this to make sure it works, but not to see if anyone would ever actually use it. An ideal phone, just like anything else in life (#philosophy), should include just the things that are good. We don't need to have the other things just because they exist. I mean, really, did we need a way to pan around web pages in the browser that requires you to move your entire body?

The "pan around web pages with your entire body" feature is called "tilt to zoom." I've never seen any evidence that anyone uses it; after all, you can pinch to zoom or double-tap to zoom, both of which make more sense than double-pressing and extending your arms. It's about three-quarters of the way down that list. I still don't even know what half those other things mean and, might I remind you, I am a professional who has been briefed by Samsung several times on those specific features. And this ad, which appeared in the New York Times, looks as much like gibberish to me as it would to anyone else.

Samsung has a robot's attitude toward what makes a phone good. Bigger is better. If you can make your features into a longer list, that's better. If you can have four ways to do something when the other guy just has one, that's better. Because four is more than one. That doesn't mean they make bad stuff. I like the Galaxy Nexus a lot! It's one of my favorite phones. But it's a perfect illustration of exactly how Samsung thinks about their products--like you can measure user experience with a list.

24 Comments

Maybe I'm not the normal consumer, but if I plan to commit myself to 2-years contract (US) or drop two sizable car-payments on a phone, it better (1) have a heck of a lot of features (even if I don't feel I'll need them TODAY) and (2) been thoroughly researched to know it's right for me. Then again, you could simply go the status symbol route, and buy it for no other purpose than to say you can afford it because it has a shiny new logo on it.

It's been pretty obvious that everyone at PopSci are iDrones, and have been for a long time. Which is why the PopSci app was only available for iphones and ipads for an unreasonable amount of time.

In the world of electronics, more is better only if you need it. If you don't need a smart phone, you shouldn't get one. That said, if you do need one, there are many ways they can help your daily life. In that category, Samsung prevails. Clearly. Stop pushing your Steve Jobs cultist views on everyone and report things that are not so one sided.

that article is clearly influenced by apple preference or the "applefanboyism".

Ok you want only features people need, not because they exist.
BUT.
Its like selling a car with just minimal features because u wont use the rest anyways and asking double the price for it.

And even then, remove the useless features and compare the basic ones.. it STILL fall behind.
Iphone 5 is already outdated, before its release.

Good criticism, mostly, but it doesn't take a genius to see that 790 hours of standby is more than 225 and that 11.4 hours talk time is more than 8. I think the Samsung S series phones are great, but they are a little schizophrenic about packing in features. Although frankly, as seatellite pointed out, more features are good, even if you have to learn a bunch of new stuff. On the other hand, like Microsoft, Samsung seems to be focused on building new features and not so much on making the features they already have work better, faster, more efficiently, and in a way that is intuitive. And that's where Apple does it better.

meh no edit...

smaller screen, lower resolution, less standby and call time, Non standard connectors make you waste extra, non removable battery, less storage space potential, less ram, and cpu actually falls behind.

I recently broke my HD2, I loved that phone. I was ok with my IPad but having to work through ITunes is for the birds.

When my phone broke I happened to see someone using a Galaxy Note. He let me examine it. I loved it. I bought one and I can't stop thinking how glad I am to have it. Similar to the Galaxy III but not as fast and not quite as advanced, but BIG and plenty fast for me.

I love it. There is no way I would ever go backwards to an IPhone. I

It does have a lot of features, some I will never use, so. There are still features I am still learning to use even after having it for several months.

I don't know if you can tell, but I love the Galaxy line of phones. I understand why Apple sued them, they will take users away from te IPhone.

I went from a samsung galaxy whatever to an iPhone 3GS and I consider the 3GS far better. It has features I actually use and isn't cluttered with ones I wont use.

me android, and yes more is better... i want to know that my 600 bucks went in that extra 1GB of RAM than the pocket of the corporation...

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bored? lets go mine the stars... ^^

Blarg_King is not a geekee genre dude ^^ (no hard feeling) because you need to be interested in customisation with kernels ^^ i guess an iPhoone is the best way to have a OUT of box experience though ^^
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bored? lets go mine the stars... ^^

Who the hell is dropping $600 on a phone...?

Here's a real article to read about:

http://gizmodo.com/5942634/nasa-starts-development-of-real-life-star-trek-warp-drive

It's about a real Warp Drive being developed at NASA's JPL.

The Samsung Note II will blow everything out of the water.

No doubt the S3 has a far better HARDWARE specs than the ip5 & has more ways & features of doing things. Its like Windows PC vs Mac all over again. Different products & different user philosophy. The PC platform with its open & customizable concept would endear itself well to the techie geeks & nerds (who likes to tweak & play around) whereas the Mac are for the rest of us (who just wanna use the basic features….features that work consistently well & are very, very easy & very intuitive to use).
 
The comments in this kind of forum usually come from techie geeks & nerds who like to tweak & play around with the innards of their digital devices. They want the best specs, more features, zillion ways of doing the same things, more bells & whistles. They wanna to be able to tweak this & that. The Android platform & the S3 perfectly match those needs. So in that sense, the Sammy or Android fanboys here are definitely right in their assessment of the ip5….hardware-wise & feature-wise the ip5 is no match. Period.
 
But this is where Apple comes out tops & why they make more profits than Samsung (despite a smaller market share & far fewer phone models) and why they are by far, the most valuable  (in terms of market capitalization) company in the world today.
 
The average consumer are not techies, the kind that bothers to give comments in this kind of forum or make detailed comparisons of competing products. No matter how many extra features you give them, the average user always tend to fall back on using the few basic, easy features they’re familiar or comfortable with. Ask the average man in the street or your mum & dad….tell them about the extra things the S3 can do or its far superior specs.  I bet they’d invariably tell you they can’t be bothered to LEARN those extra things & those spec comparisons do not really resonate or are comprehensible with what they want.
 
Apple’s strategy has always never been to parade top-notch hardware technical specs. The success of any digital products today is not tied to the superior features of its hardware but more to the whole user experience & ecosystem. Samsung can’t compete Apple on the whole user experience & ecosystem thing because they don’t own the OS & services like App store, cloud, etc. So the only way for Sammy to compete is on driving up the hardware specs…they cant really do anything else!
 
Compared to 2007 when Apple first caught Sammy, Nokia, Motorala, etc with their pants down with the first iPhone….today as new product categories become more matured & once technologies become comparable from one brand to another, once engineering becomes comparable, once quality, reliability becomes indistinguishable….IN The Eyes of The Average Consumer, NOT the Techies….Design then becomes very much the key differentiator since it resonates on an emotional level to the consumer. Remember these products are for the consumer not for enterprises (this is where Microsoft is targeting their Surface tablet & Windows 8 platform).
 
So, techies here can shout all they want about the S3 superior hardware features….but Apple knows very well how to meet the basic & emotional needs of the average consumer….a strategy which gives them the most profit & most valuable company in the world today and which makes the iPhone the product with the highest customer satisfaction level every year since the advent of the iPhone in 2007.
 
 
 
 
 
 
 

I don't have any kind of a smartphone, but I have observed the following

Popsci has never seen an iProduct that they didn't love

Or a competitor's that they did.

We could go back to the original iPhone reviews - nobody bothered to mention that it lead the world in dropped calls ( until 'The Grouch' finally did). I guess that it was so pretty that it didn't have to work.

I'm sorry Popsci, but NO.
iPhone is way harder to use, it has a capped OS that you can do nothing with it. Can't even share pics with friends via Bluetooth, can't download a big App without Wi-Fi, you can't even manage your own files.

I own a S3 and is way easyer to use, it's not complicated and everything is intuitive. Also, this battery lasts so long, and yeah, this phone has a lot of features, useful ones for every situation.

And this Popsci post is cursed, all you do is talk in general terms, and talking about tilt to zoom (wich is just OPTIONAL) doesn't make you right.

Atleast S3 is a next-gen phone, while iPhone 5 is just an old-gen gadget that is not powerful and wastes alot of battery. Why do I need a phone that lasts too few?

We knew that iPhone 5 couldn't outstand Samsung S3. And Apple sells more because the ignorance of their users, it's like always.

Excuse me, Popsci, but I always thought that Popsci ir about Popular SCIENCE, not about some apple fanboys' "apple rulez" stories.

Well said becquery.

Aleksejs, and the rest of you that think PopSci is only pedeling Apple products, let me break this down to you. Apple is the most popular smartphone in the market. Any fool with google access can look up the numbers. So lets do some logical thinking.

PopSci = POPULAR SCIENCE

iPhone = POPULAR TECHNOLOGY

TECHNOLOGY = APPLIED SCIENCE

HOW ARE YOU GUYS NOT GETTING THIS?

Get over yourselves and just be happy with the product you purchased. Or is this buyer's remorse?

@lifestream,
Apple knows this, which is why they spend minimal time and effort developing, yet people will still stand outside an apple store for 8+ hours just to buy one for the sole reason that is is an Apple product,and because everyone else has one. This phone really has no upgrades, yet will sell millions.

I love POP SCI. I remember reading your magazines back when they where just available in physical form. I have never had a problem with you and always considered myself part of the tech nerd club. After reading this article I feel kind of heart broken. Anybody who really is into developing free unrestricted technology like I thought Popsci was, would not be biased towards brands of technology. I have been into smartphones before apple released there iphone. At first, yes the iphone pummeled all the android devices. Now its no contest. If you really think the s3 isn't better than this iphone5 (Or wat the 4s should have been)than wait a month and a new android phone will be released... Come on popsci open your eyes, if not for your own benifit atleast do it for your readers.

Basically this article is saying the iPhone is a dumbed down devise designed for ages 3 and up, while the Galaxy is a tricked out super toy for geniuses.
And I agree!
I feel sorry for the idrones, some people do need to pay a bit more for less because spoon feeding is expensive.

I'm not saying I wouldn't use an iproduct, I would use them as backup/spares if Apple gave them away for free.

(1) In the list given, with compareables, the G3 beat the I5 in everything other then wieght - with screen size being a variable desire and siri-svoice being an unknown comparison. If the list stopped right there, the G3 would be vastly supior (as expected in their add).

(2) Many of the additional items appear to be list filler, but if any of them are good, then it is a benefit to the system. If a few are dogs, well, that is a detriment only if they are unavoidables worked into the system that cannot be changed or deactivated.

(3) Simple is good, and this has always been apples model for ease of use. Ease of use, however, is limiting. How many computer programers use the system greatest for ease of use (apple)? How many use the system greatest for freedom of modification (linux)? How many laypersons, schools, and buisnesses choose the middle road (windows)?

My wife has an iphone and loves it, I can write 100 letters a month and stamp them for less than her plan. I don't have 25 friends, bills, or buisness contacts worth writing weekly, do you? I could send a thousand more for the cost of the phone itself.

If I was to get such a phone, it would need to work rather hard to earn almost $1,000 of my time every year in cost, and any feature it had that made it more useful would likely be worth the minute or two it took to learn it, especially if I spend a week of my life just to get the thing.

I have a question for all the people who consider the 'apple lovers' maniacs or lesser informed fools, or show offs or whatever.

Tell me this - when was it that all of us apple lovers actually fell in love with apple? It started out as an unpopular company with a stupid name not even related to what they were doing with an egotistic, rude, self obsessed guy leading it!!! So what did Apple do to get us to fall in love? Did it terrorize us, cast a spell, make us drink some potion, hold our families hostage?

Apple sells and is able to demand a premium price because it E.X.C.E.L.S. at what it does. Their hardware is inferior because it is UTILIZED BETTER!!!! They DON'T NEED the hardware that samsung needs to get their phones to work better!!!!!! They know what harmony means.
And the weird thing is, i'll bet my life on the fact that those using and defending apple have USED other products before but all those people that apple somehow manages to piss off don't know squat about what it is like to use their products. They all only have 'informed opinions!'

I moved from a PC to a MAC 3 years back? Why did I do this? Not because it looked good. Not for OS X and DEFINITELY NOT for APPLE which was something that I couldn't afford. But the other thing that I couldn't afford was how my laptops kept breaking. If its not the moisture, its the plastic case. If not that then the battery. If not the battery then one can always count on Windows to mess up everything every 12 months!

I liked the mac based on one of their ads that explained how a unibody design without any smaller parts on the periphery or open holes, LEDs, speaker grills, etc. is BETTER and more RUGGED and LASTS LONGER!!!!!!!! Then i heard about the unbelievable battery life of FIVE hours!!! Thats when I switched. And thank god for that cause then I discovered OS X!!!! Now if I have to go back to a stupid plastic laptop that falls apart in 2 years for the sake of having this OS, I WILL!!!!!!!

I cannot stand to use a Windows laptop even with the pathetically applied OS X imitations on the OS. It just doesn't work for me!!!!!!!! I use my personal laptop and let my company serviced laptop sit and rot just so I don't have to suffer the Microsoft's joke of an OS!!!!

As for showing off. How 'bout Nokia make a phone worth $1500 tomorrow?? That would be the biggest show off then, right? Anybody who's carrying it is king of the world!!!!! Would definitely save the company!! Wow...we figured it out in a minute here!!! Go tell them!!!!!!

@nikhilp

Your use of exclamation points does not make your point correct. And also you stated how apple showed you a ad in which they explained "how a unibody design without any smaller parts on the periphery or open holes, LEDs, speaker grills, etc. is BETTER etc."

Just because something is compact, it does not mean its durable or that it will last longer. I choose my PC because at anytime I can upgrade the hardware by myself with little worry. I am not forced into slim choices, if to even try to open a iphone, you'll brake it.

I'm really glad Popular Slandering does not have these ads in the print, because I would unsubscribe

You must have low standards for an apple consumer. Up to 11.4 hours talk time vs 8 hours seems pretty straight forward... even a caveman could get it

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