Video: LG's Beer Blast Chiller In Action

Idiocracy. it's coming.

why does it seem like that can is going to spray EVERYWHERE when they try to open it? they'll need a sticker "don't use with soda"

to mars or bust!

Idiocracy is already here. Where have you been?

Can't you just.. oh I don't know... stick it in the freezer?

Takes longer than 5 minutes to chill a beer (or soda or wine) in a freezer. I hear the fastest way to cool a canned beverage is with an ice water bath. I haven't tried it yet though.

@kevjohn

Used to cool beverages in a large bowl with a lot of ice, water, and rock salt. I kept the drink cans moving by stirring them. It's a very fast way to cool down drinks.

I question the uses of this? Five mins may seem fantastic but, if you are thirsty do you really want to wait five mins? On the other hand, if you have pop in your fridge is it only in there five mins before you need it? I'm not much of a drinker (IE I've never drank any alcohol of any kind), but I still don't see the use other than a marketing ploy..

It's neato and all but there's too many moving parts. You'll be replacing your "rocker" every couple of years if you use it too much. Plus, you're taking cold air from the freezer to do it for eight minutes, that'll cause more stress on the compressor. Just use a little foresight and stick your cans in the fridge before you go to bed at night or use Taylorsci's method withe ice and rock salt...

LOL what a dumb invention. for the lazy and stupid. its easier and cheaper to just stick it in the refrigerator.

"religion is like a prison for the seekers of wisdom"

-Killah Priest

The Japanese invented this over 15 years ago (I think it was Hitachi). I think it is driven by the peculiarities of the Asian markets: houses/apartments and the fridges within them are small, so people typically buy and bring home groceries (and a few beers) every night. That's when you would want to pop your beer in the fridge and be able to drink it within a few minutes.

I find it interesting how people criticize products they have never used or seen.

BTW, you don't want to put beer in the fridge: it can ruin the taste.

I think that this might be very handy for quickly chilling a bottle of wine (better for preserving its taste than storing it in the refrigerator for a long time).

@Pon-chyan Did you mean "freezer," not "fridge" when you said that putting beer in the fridge can ruin its taste? If that's true, why do so many store sell beer from refrigerators? Haha maybe you don't like the taste of cold beer.

I buy my beer already cold.

I use a method that's about $1000 cheaper, solid water tends to be cold.

It is a pretty nifty idea though, including a blast chiller in the fridge. It's a shame that you can only use it for small cans and bottles, and can't but larger items like a chicken or something along those lines in it.

Much smaller than an advanced kitchen ice chiller for around the same price, or are there other things this fridge does that aren't common to all fridges?