BOWN 2010
Once I was a 3D skeptic, now I am a 3D believer

Panasonic HDC-SDT750 Courtesy Panasonic

I first got my hands on Panasonic's 3D HDC-SDT750, the world’s first 3D consumer video camera, during a large-scale, open-to-the-public model shoot. I figured, what better place to test out Panasonic’s spanking new 3D camcorder than an event with twenty sexy models posing under bright soft lights?

The truth was, I was not thrilled to be using a device that featured the dreaded “3D” in its name. As a still photographer/snob I always tended to look down upon anything 3D, brushing it off as just another silly craze that would ultimately die out—the same way that the Holga-camera-craze did. Something about 3D just struck me as gimmicky, plain and simple—I saw it as no better than HDR photography. Maybe even worse.

I started off simply filming the lobby of the conference area where the event was being held. Before I knew it, the questions started coming. "Hey man, what is that thing?" "Wow, is that a 3D lens?" I dismissively brushed them off, still convinced that 3D was a scourge, a plague, the technology responsible for allowing the word "Unobtainium" to enter the zeitgeist.

After fielding about a dozen more questions and filming for another forty minutes, I put the camera back in its box, tossed it into my bag, and put it out of my mind for another two weeks. Then came the day where I actually got to watch the footage I shot, on a 3D TV, silly glasses and all. And here's the crazy part: When I actually had the opportunity to see the footage I shot played back on a 3D television, it hit me: This is awesome.

I had been talking nonstop about the evils of 3D, how the gimmickry obscured real cinematography, how there’s no way this little camcorder could ever overcome my disgust with the format. A friend offered to play back my newly shot 3D content on his 3DTV, and…something happened. My mouth returned to the closed position and stayed there, damming the flow of negativity. I watched as the video I had made on this incredibly simple camcorder came to life in beautiful 3D. I was blown away.

Sample Shot: 3D Camcorder: This video screenshot is anamorphic, hence the squashed ratio, but shows what the camera actually captures.  Dan Bracaglia

I had expected the video to look cheesy, something like the effect when you put on those cheap blue and red lens cardboard glasses. Instead, I found that it looked incredibly realistic and vibrant, especially the colors. It should also be noted that after watching the majority of what I had filmed, I had no semblance of a headache as I had been warned I might. Equally pleasantly, I also found myself not convulsing on the floor.

In the end, the proof was in the incredibly life-like pudding. Sure, 3D has a long way to go, but the fact that there's already a high-quality consumer-level 3D video camera available for $1,400 gives me a lot of faith in 3D. And any device that can turn me from a forceful skeptic to a believer is surely deserving of the title Best of What’s New.

5 Comments

The "stereo" pic shown for illustration is not stereo. Amusing.

Correction: It IS 3-D, but just a poor example.

This stereo pic does work. Stare in infinite distance mode through the images - one to each eye - and they will slowly and then suddenly merge into one stereo image.

If you cross your eyes and move in close enough you can actually see the 3D image like one of those magic eye posters!

So what is the spacing of the lens? 'Normally', depending on the distance of subject object, in should be 6 mm, this camera looks a lot less. How close can you shot an object?

So, how much solar energy have you used today?

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