Posted 05.13.2010 at 1:58 pm
5 Comments
Tissot's Touch Collection
Courtesy Tissot
At the flagship Selfridges store on London's Oxford street, shoppers are using an interactive touchscreen window display to "try on" virtual 3-D watches. Strap on a paper wristband, and the mirror-like display conjures a real-time moving image of you wearing any of the 28 watch models on offer.
The window tracks the movement of the paper marker, letting shoppers swap watches, adjust bracelet length, and tinker with functions like compasses, diver functionality, and thermometers. Watch faces even show the correct time and date.
Those of us who can't visit Oxford Street can experiment with different looks on watchmaker Tissot's website. After printing and cutting out the downloadable paper wristwatch, turn on your webcam and you're good to go.
Check out the promotional video below:
This campaign paves the way for much more augmented reality advertising to come. Virtual reality swimsuits, anyone?
5 Comments
To comment, please Login.
Popular Tags
Gadgets
Regular Features
140 years of Popular Science at your fingertips.
Popular Science+ For iPad
Each issue has been completely reimagined for your iPad. See our amazing new vision for magazines that goes far beyond the printed page
Download Our App
Stay up to date on the latest news of the future of science and technology from your iPhone or Android phone with full articles, images and offline viewing
Follow Us On Twitter
Featuring every article from the magazine and website, plus links from around the Web. Also see our PopSci DIY feed
April 2013: How It Works
For our annual How It Works issue, we break down everything from the massive Falcon Heavy rocket to a tiny DNA sequencer that connects to a USB port. We also take a look at an ambitious plan for faster-than-light travel and dive into the billion-dollar science of dog food.
Plus the latest Legos, Cadillac's plug-in hybrid, a tractor built for the apocalypse, and more.
Popular on Popsci
Most Commented
Gadgets
- GameSci: What Is (Scientifically!) The Most Addictive Game Ever?
- Verizon, AT&T, Sprint, And Even The New T-Mobile Are Trying To Screw You
- Will Ouya, The Hackable Game Console, Let You Pirate Games?
- Watch This Guy Remix Super Mario By Glitching It Out
- Nobody Wants A Facebook Phone
- Razer Edge Review: A Beautiful, Portable Gaming Gadget That You Won't Take On The Go
- Data Analysis: What You Should've Done To Get Google Glass
- Gallery: April 2013's Hottest Gadgets
- This Is The Facebook Phone
- The Goods: April 2013's Hottest Gadgets
Most Emailed
Gadgets
- This Is The Facebook Phone
- Nobody Wants A Facebook Phone
- The Goods: April 2013's Hottest Gadgets
- Gallery: April 2013's Hottest Gadgets
- Data Analysis: What You Should've Done To Get Google Glass
- Razer Edge Review: A Beautiful, Portable Gaming Gadget That You Won't Take On The Go
- Watch This Guy Remix Super Mario By Glitching It Out
- Amazon's X-Ray Answers The Question "Where Do I Know That Actor From?" While You Watch
- GameSci: What Is (Scientifically!) The Most Addictive Game Ever?
- Verizon, AT&T, Sprint, And Even The New T-Mobile Are Trying To Screw You
Most Viewed
Gadgets
- This Is The Facebook Phone
- Nobody Wants A Facebook Phone
- The Goods: April 2013's Hottest Gadgets
- Gallery: April 2013's Hottest Gadgets
- Data Analysis: What You Should've Done To Get Google Glass
- Razer Edge Review: A Beautiful, Portable Gaming Gadget That You Won't Take On The Go
- Watch This Guy Remix Super Mario By Glitching It Out
- Amazon's X-Ray Answers The Question "Where Do I Know That Actor From?" While You Watch
- GameSci: What Is (Scientifically!) The Most Addictive Game Ever?
- Verizon, AT&T, Sprint, And Even The New T-Mobile Are Trying To Screw You
Online Content Director: Suzanne LaBarre | Email
Senior Editor: Paul Adams | Email
Associate Editor: Dan Nosowitz | Email
Assistant Editor: Colin Lecher | Email
Assistant Editor:Rose Pastore | Email
Contributing Writers:
Rebecca Boyle | Email
Kelsey D. Atherton | Email
Francie Diep | Email
Shaunacy Ferro | Email
Today on PopSci.com
Copyright © 2012 Popular Science
A Bonnier Corporation Company. All rights reserved. Reproduction in whole or in part without permission is prohibited.
Quite weird :) soon you will see yourself in new clothes when you pass a shop window :)
Ivan Malagurski
@ivan
now if only victoria secret could some how make a window that uses xrays too and make women that walk by in their underwear... XD
I wonder if they could do that with plastic surgery? Hmmm?
Excellent coverage. However, did anyone actually try to use this on their home computer? It was almost 90MBs that had to be downloaded, then installed and then... it did not run neither on my Win7 nor WinXP machine. Will try the MAC version now as well. Excellent marketing spin though...
internet shopping might be more fun this way.
also.. an augmented reality closet.
the door does all the stuff mentioned above. then when you select the style you want, hit enter and a robotic arm comes out with the clothes you selected.
perhaps the same could be used to rearange furnature, hang pictures or even wash a car.