Posted 05.13.2010 at 1:58 pm
5 Comments
Tissot's Touch Collection
Courtesy Tissot
At the flagship Selfridges store on London's Oxford street, shoppers are using an interactive touchscreen window display to "try on" virtual 3-D watches. Strap on a paper wristband, and the mirror-like display conjures a real-time moving image of you wearing any of the 28 watch models on offer.
The window tracks the movement of the paper marker, letting shoppers swap watches, adjust bracelet length, and tinker with functions like compasses, diver functionality, and thermometers. Watch faces even show the correct time and date.
Those of us who can't visit Oxford Street can experiment with different looks on watchmaker Tissot's website. After printing and cutting out the downloadable paper wristwatch, turn on your webcam and you're good to go.
Check out the promotional video below:
This campaign paves the way for much more augmented reality advertising to come. Virtual reality swimsuits, anyone?
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Quite weird :) soon you will see yourself in new clothes when you pass a shop window :)
Ivan Malagurski
@ivan
now if only victoria secret could some how make a window that uses xrays too and make women that walk by in their underwear... XD
I wonder if they could do that with plastic surgery? Hmmm?
Excellent coverage. However, did anyone actually try to use this on their home computer? It was almost 90MBs that had to be downloaded, then installed and then... it did not run neither on my Win7 nor WinXP machine. Will try the MAC version now as well. Excellent marketing spin though...
internet shopping might be more fun this way.
also.. an augmented reality closet.
the door does all the stuff mentioned above. then when you select the style you want, hit enter and a robotic arm comes out with the clothes you selected.
perhaps the same could be used to rearange furnature, hang pictures or even wash a car.