Who Released a New Movie That’s Green As it Can Be?

M-I-C-K-E-Y M-O-U-S-E

By Amber Sasse Posted 04.22.2009 at 10:25 am 2 Comments

Disney Tree-Planters (L-R) Disney's Mark Zoradi, DisneyNature Jean-Francois Camilleri, Disney's Dick Cook, Disney's Robert Iger, Director Alastair Fothergill and Director Mark Linfield at the World Premiere of DisneyNature's "EARTH" on April 18, 2009 at the El Capitan Theatre in Hollywood, California.

Yep, that’s right. Mickey proves Kermit wrong in the whole “it’s not easy being green” arena with the release of Disneynature’s first film, Earth. Opening today in theaters, the movie follows three animal “families” on a journey for survival across our planet.

Although something of a Disney-fied version of the popular Planet Earth series, the company is doing more for the environment than merely recycling old footage. To promote the release of Earth, Disney promises to plant one tree for each person who sees the movie during its opening week. So far the company has pledged to plant 500,000 trees, and with advance ticket sales growing, that number is expected to rise.

Dismissed as an act of green sheen by some, this promotion, coupled with the release of Disney’s first corporate responsibility report last March certainly shows an effort on their end to enhance the company’s environmental policies. Disney promises the trees will be planted in “critical areas of biodiversity,” such as Brazil’s Atlantic Forest, one of the most endangered eco-regions in the world.

If this is an act of greenwashing, who cares? Any effort that combats deforestation and creates environmentally-conscious children by exposing them to the majesty of Mother Nature deserves a big green thumbs up.

To find a theater near you and to purchase tickets, go to www.disney.com/earth. Just make sure you walk to the theater; it is Earth Day, after all.

Previous Article: We Might Have a Mole

Next Article: Happy Earth Day! Videos, a Gallery, and Our Biggest Giveaway Yet

Want to learn more about the environment, solar energy, sustainability, and more? Subscribe to Popular Science and enter to win $5,000!

2 Comments

link to this comment

burak111

09/02/09 at 5:40 am

Although something of a Disney-fied version of the popular Planet Earth series, the company is doing more for the environment than merely recycling old footage. To promote the release of Earth, Disney promises to plant one tree for each person who sees the movie during its opening week. So far the company has pledged to plant 500,000 trees, and with advance ticket sales growing, that number is expected to rise.

http://www.tamders.com/

thank you for this article

it's very good..

+++ ---- +++++ thanks +++++ ------ +++

link to this comment

KadenK

09/17/09 at 12:24 am

This is a very nice movie from disney. Keep up the good work! It is not just promoting disney but most especially the welfare of our mother earth. It really deserves a two thumbs up for this. I just hope that more movies will become like this. Just like the movie Whiteout, which was starred by Kate Beckinsale. Most films opening this weekend are getting a lot of stick – no one likes Tim Burton's 9 movie, or Tyler Perry's I Can Do Bad All By Myself, either. Doing a great move like this will not just help the movie industry but also our environment. Maybe after the Whiteout movie gets a quick movie, perhaps Hollywood can try coming up with something good for a change. Read more:
http://personalmoneystore.com/moneyblog/2009/09/11/whiteout-movie-blackballed-critics/