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Couch potatoes, rejoice! From the racetrack to the gridiron, one company is completely changing how you watch sports on TV

Couch potatoes rejoice! John MacNeill

The roar of the engines is deafening. Directly in front of me, I’ve got the No. 1 car, more than 3,000 pounds of hot steel, locked in my sights. I’m right on my rival driver’s rear bumper, a supermodel-thin distance between us as my 760-horsepower Chevy bears down at 184 mph. As we go into the last turn, No. 1 offers the tiniest of openings to the inside. I go low for the pass, giving my ride everything it’s got left to pull ahead in the final straightaway . . .

And there’s the checkered flag! The No. 8 car wins the 2017 Daytona 500! Or, more accurately, I win. I inched past the real lead car and crossed the finish line first, but with a digitally rendered Chevy I drove from my couch while playing along with the race in real time on my PlayStation 5. I just flip on the TV, and instantly I can see any spot on the track from any angle I choose, get an update on my fantasy racing league on the screen, and play Nascar '17 against actual Sprint Cup drivers during a live race.

Within 10 years, this won’t sound any more far-fetched than the first-down line superimposed on a football field. In fact, it’s the natural extension of that technology, and it will come from the same small company: Sportvision, a broadcasting-technology firm in Chicago that has developed a whole host of familiar technologies, from a graphic showing a curveball’s entire flight to home plate (plotted to an accuracy of half an inch), to that now-indispensable first-down line, a digitally generated marker that looks as natural as if it were painted on the field.

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