"This months theme, the future of sports". Now I have to read about sports on PopSci? It's bad enough that our society is over saturated with sports, now it's even leaking into stuff that has nothing to do with sports. I can't get away from sports. TV, print media, internet, etc.. Society is absolutely OBSESSED with sports. Watching millionaires playing pointless, stupid, boring games (football). Obsessing with sports players, and worshiping them. They do NOTHING for the betterment of our society, and humankind. Scientists, explorers, doctors, true artists, etc. can't, and don't even get recognized by society in general. Now, here in what is supposed to be a Science magazine, you're promoting sports.
In the multimedia world, science fiction, sports, violence, sex is top! So yes, it is sad to say, there is no escaping it.
I agree with you and have more a science article and I wish movies are with more of human social real story type too.
Sadly, the market goes with what pays the bills and makes the profits. :(
Somebody got picked last in dodgeball.
daddyd01- lets put this into perspective.
Popular Science promotes an athletic shoe.
A shoe mind you, not a pro sports team or program or new gadget to promote more viewership, but a shoe- an instrument to encourage/allow people to get off their butts and off their computers and actually go out and participate.
You think that not only is this not worthy of Popular Science but also counter intuitive to science.
Lets look at just three basic concepts that the exercise data show us:
1. Being active/athletic (Operating at aerobic or anaerobic levels) enhances cognitive growth and ability.
2. Living an active lifestyle promotes longer life.
3. Being active enhances enjoyment of life.
Imagine then the horror of a science magazine promoting a product that promotes enhanced cognition, longer life, and happier living...
SOUNDS LIKE SNAKE OIL TO ME!
AND before it gets noted... I know it is a golf shoe. AND I know the article promoted other gear besides shoes.
1. Go out and golf 18 rounds- that is a significant amount of walking and exercise, especially if you are not using a cart.
2. The other "sports" related products also enhance exercise.
Go Sports! XD Anyway good article love the shoes.
Should I mention that the main page image caption of "Logitech K760" isn't correct? That's an Adidias shoe, not a Logitech K760 Solar Keyboard.
Bucks, Blisters or Blood - Everyone needs to pay for the freedoms we enjoy!
1. Liked, admired, or enjoyed by many people
2. Intended for or suited to the taste, understanding, or means of the general public rather than specialists or intellectual
daddyd01, please go to scholar.google.com, and search your heart out for scholarly articles from and for "scientists" like yourself. "Popular Science" MAGAZINE will probably continue to provide information for a demographic meeting the definition of "Popular" AND "Science."
Good day sir!