By Gregory Mone
Posted 12.11.2007 at 11:54 am 0 Comments
YouTube, the online video giant, announced plans yesterday to expand its advertising program to a number of amateur movie-makers. Ads will be spliced into the videos, and the creators will get the chance to share the revenue with Google, YouTube's corporate parent.
The ad program itself isn't brand new. YouTube picked a small group of established content producers to test its pilot program. But now the site will let users apply to be part of the revenue-generating machine. The favorites will be those who post frequently, have a loyal following, and stick to YouTube's rules. Currently, it's available in the US and Canada, but will probably expand soon, if the community's demands have anything to do with it. The very first comment to YouTube's blog post on the subject: When are you going to expand this to Slovenia? It's the big question on all of our minds.—Gregory Mone
By Gregory MonePosted 10.25.2007 at 10:31 am6 Comments
This little party trick is guaranteed to impress, and you don't need any special materials, just a decent freezer and a bottle of beer. Emory University physicist Sidney Perkowitz, the author of the forthcoming book Hollywood Science, says the phenomenon at work here is most likely supercooling - a process by which water can remain in a liquid state below its freezing point. It's a delicate balance, though, as the water will turn to ice given the slightest shock.
If supercooling is the culprit, the hidden scientist in this video most likely left the bottle in the freezer long enough for it to drop down below the freezing point - some other sites recommend about 30 minutes. Next, the shock of slamming the bottle on the table jolts the beer, and this added energy forces it to crystallize into ice.
Of course, it's hard to say for sure what's happening in this clip, and the many other frozen beer related videos posted on YouTube, because we don't have all the information. The best way to test the idea would be to try it yourself. I'd do the same, but I don't believe in waste.—Gregory Mone
By Gregory Mone
Posted 09.11.2007 at 10:19 am 0 Comments
Granted, it's not even in beta yet, so this isn't entirely fair, but if SciVee, a new website being billed as the YouTube of science, is really going to reach the people, the presentations will really need to evolve. Right now the site consists of a few video presentations from biologists. The material is interesting, and there's a cool feature that lets you follow along in the actual published paper as the speaker presents his or her work. But the overall effect is really no different than what you'd get if you trained cameras on presenters at a biology conference, then posted the clips on the Web. And that might be part of the point of this site—it gives scientists a new, slightly less formalized way to communicate the ideas in a new paper to their peers. But part of the stated mission is also to reach a wider audience, and to do that these scientists are going to need a different approach. Step One: Getting rid of the powerpoints. It's not too, too hard to get most scientists to sum up their research in layman's terms, but once they get a few of those slides in front of them, they revert to speaking the very technical language of their peers, not the masses. Again, though, it's only in the alpha phase, and it's a great idea. So let's hope it works.—Gregory Mone
If its not clear already, I cant get enough of the World Cup. Ive been catching as much action as possible during lunch hour, Ive installed a Firefox extension that instantly notifies me of any goals scored, Ive been scouring YouTube for fun nuggets (like this amazing Tiger-esque clip of Ronaldinho showing off his crazy skills), and I wrote about Adidass advanced new ball a few days back.
Today webmistress Megan pointed me to another trove of Cup-related goodness from our friends at NewScientist.com. Theyve assembled a number of soccer-related studies and papers produced by like-minded football-crazed scientists the world over. So check it out—and learn why we humans may never be able to accurately make offsides calls, why teams with red shirts (Spain, Iran, Switzerland) might be the teams to watch this year, advanced synthetic materials (previously covered by PopSci) making better goalie gloves and plenty of other interesting tidbits. As for me, if Im going to do any uniform-based betting, my moneys on the Netherlandss sweet orange crush. —John Mahoney
Related:Better Headgear Through ChemistryA Rounder Ball For the World Stage
You already have the tools to shoot short videos. Here´s how to share them with the world online
By Nicole Davis
Posted 06.01.2006 at 2:00 am 0 Comments
Home movies don´t have to be long and boring. Now that even the cheapest digital cameras can capture movies and nearly all computers come with free editing software, today´s homemade flick can be just a few minutes-ideal for filming
Johnny´s first basket or making a hilarious short that´ll turn you into a Web celebrity.
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.