women

Playing Around

Girls Just Want to Have Fun

With women's passion for gaming skyrocketing, why aren't more developers playing along?

According to the Entertainment Software Association, 40 percent of video game players are female, while women over 18 represent a larger built-in audience than even teenage boys. But where are the titles which speak to this diversity, and intelligently at that? One glance at store shelves and online portals -- crowded by childish outings (My Fashion Studio), self-help programs (Jillian Michaels Fitness Ultimatum 2009) and cutesy diversions (Diaper Dash) -- and it's hard to tell.

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