volkswagen

With not quite 50 horsepower at the wheels, the original Volkswagen Rabbit diesel couldn't hit 125 miles per hour from the barrel of a circus cannon. Yet here we are in the 2010 Golf TDI, outgunning the locals (at least some of them) on a stretch of autobahn near the company's Wolfsburg headquarters. Not since I found my stash of Kiss solo albums in the attic has 1978 felt so long ago.

Volkswagen's on-again-off-again production of diesels for the US in the ensuing three decades entered a new "on" phase in 2008 with the reintroduction of the Jetta TDI. This year, the company is returning the diesel Golf TDI (formerly Rabbit, formerly Golf, formerly...) to the US after a four-year absence.

Sometimes car marketers really earn their shrimp cocktail. Saddled with an unfavorable Euros-to-dollars conversion, Volkswagen North America needed a sales hook to take the edge off the slight premium buyers would pay for its German-built 2009 Tiguan. The answer was to hail the new compact model as "The GTI of SUVs." That tagline implies the Tiguan packs the driving entertainment of the company's sports hatchback, with extra room for lawn chairs, soccer balls and a 72-pack of Mott's.