The search giant takes on virtual reality with its new Second Life-like animated application.
By Jaya JiwatramPosted 07.10.2008 at 3:54 pm 2 Comments
Google added its own version of life to the Web this week with its launch of the animated program "Lively." A "20 percent project"—one borne from Google's policy of allowing its staff to spend 20 percent of their work time on their own projects—Lively is much like another Second Life. Its users can enter 3-D worlds, engage in real-time avatar interactions and express their thoughts and feelings all in a virtual community. What distinguishes it, though, from its competition is that it can be controlled from any Web page.