Players love the tech, but pro and amateur organizations can hardly keep up with the new materials and radical designs that have rewired and sometimes hot-wired sports.
"What the heck is that stuff? Baby oil? Ski wax?"
My golf buddy Jon put the question to me after I fired another long drive so straight it looked like, well, it looked like his ball. I had been beating him on every drive since we'd started to wager over distance off the tee. "Just some goop I rub on my driver," I told him. "Keeps me from hooking as much."