That's what a new online interface we've stumbled upon seems to suggest
Hmmm...What's this? Looks like a Web-based remote control for your TV. We happened upon this randomly today, and it raises lots of interesting questions. The URL sonyathome.com brings up a Web page that sure looks like it belongs to Pioneer Electronics -- what with the big "Pioneer" badge in the corner and an email function that sends a message from "firstname.lastname@example.org" ("Elite" is Pioneer's premium brand of A/V gear).
Is Pioneer developing software for Sony? Is Pioneer merging with Sony? Seems unlikely, since Pioneer just formally announced a joint venture to get plasma panels from Panasonic, and already have a deal to get LCDs from Sharp. But then again, Sony also gets LCDs from Sharp. Hmmm.