titanium metal

11.28.09
Gray Matter
Gray Matter   
 

Titanium or Plain Ol' Steel?

Cut through titanium-marketing hype—take a grinder to your stuff
By Theodore Gray Posted 12.19.2007 at 2:00 am 0 Comments

How will other materials hold up under the grinder? Launch the gallery here to find out.

In the early 1900s, the element radium was so popular, it became a marketing term. Luminous watch hands used radioactive radium, but Radium-brand butter, fortunately, did not. Today, titanium is the new radium. Everything from credit cards to crowbars is advertised as having the strength of titanium. How many products actually do?

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