study

Hot Tech: It's Not Just for Geeks Anymore

A new survey shows that early adoption of new gear has gone mainstream

Hey you, guy who camped out for days to get the first iPhone. I've got some bad news: Your geek cred is in question. A new study released today by Massachusetts marketing firm Forrester Research says that early adoption of hot new gear is no longer the exception, it's the rule. Will we all one day end up tailgating for tech?

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Growth Gadget

New study reports that men who wore a penile extender every day for six months were able to increase the flaccid length of their penis by 32 percent

Is it the size of the wave or the motion of the ocean? That debate may never be settled, but a new study out of Italy suggests penile extender claims may not be as “short” on truth as widely assumed. Not something that concerns you, Mr. Well-Endowed? Well, considering the average American’s erectile length (5 inches) is well shy of the French (6.2 inches), Germans (5.6 inches), Italians (5.9 inches), Mexicans (5.8 inches), Chileans (5.5 inches) and Columbians (5.4 inches), consider it a matter of national pride.

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New Study Rocks the Breastfeeding Boat

Scientists discover that babies fed with enriched formula developed higher IQs than their breastmilk-fed peers

For years, mothers have been divided sharply on the issue of bottle-feeding versus breastfeeding. Studies have long supported the notion that breastfeeding provides infants with benefits like improved immunity to diseases, better maternal bonding and a plethora of important nutrients.

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Still No Link Between Cellphones and Cancer

When will this theory die?

Sure, there have been a few studies backing this idea before, but its one of those conclusions that you can never really hear enough: cell phones do not increase your risk of brain cancer.

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The Couch Will Kill You Faster

A study links the onset of aging with activity levels early in life

This isnt quite a shocker, but scientists are reporting that people who are active during their leisure time look to be biologically younger than their channel- or web-surfing counterparts. The active folks have lower rates of plenty of the bad stuff diabetes, cancer, high blood pressure, etc. but the scientists add that their lifestyle might even influence the aging process itself.

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Flab in the Lab

A new way to lose fat, gain it, and even turn it into medicine

One-Shot Fat FixWant to fight fat? Eat less, exercise more-and get vaccinated. A fat vaccine is in the works at the Scripps Research Institute in La Jolla, California, where tests have led to leaner lab rats. The trick is blocking ghrelin, a hormone that slows down the body´s metabolism. The vaccine triggers the immune system to release antibodies that attack the hormone, enabling you to burn more fat. But don´t pass the holiday ham just yet. Human trials are several years away.

Hot ´n´ Heavy

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Science Confirms the Obvious!

We unearth the latest research that definitely, positively proves what you knew already-and tell you why it matters

News flash! Scientists prove that swallowing magnets is bad for you. Stop the presses! Smoking hurts wealth as well as health. Eureka! Faraway objects can be hard to see.

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December 2009: Best of What's New

In our December issue, Popular Science names the 100 best innovations of the year: bombproof wallpaper, self-parking cars, the fastest helicopter, and 97 more. Plus inventor profiles and videos.

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