sneakers

Who doesn’t want firm buttocks and rock hard thighs? That’s the question men everywhere should be asking Reebok after they became the first major shoe manufacturer to bring out their own leg-toning walking shoe, marketed, just like similar shoes before it, only to the ladies. You know the footwear in question--the shoes with the lopsided soles, which force wearers to work a bit harder to walk, toning all the while.

While men should thank Reebok for helping to further tone the gams of the fairer sex, shouldn't we demand equal access in pursuit of a tighter tush?

A few weeks back we analyzed some of the features of the innovative Newton Running shoe in terms of the relevant physics principles. While at the time the point was to assess the theory behind the shoes, it was suggested that I put them to the test in my "lab." In other words, out on the roads and trails where, being of the distance-runner species, I generally spend at least an hour per day. While this is in no way any kind of systematic scientific experiment (which is beyond the scope of my resources), based on my personal experience with the shoes, I'll make an informal attempt to further address the claims made by the two Newtons (Running and Isaac!).

You've ditched your Hummer, recycle with a vengeance, and read your Hemingway by candlelight. But what kind of shoes are you wearing? Brooks Running launched a shoe this week containing its new midsole, called BioMoGo, which degrades 50 times faster than a normal one. According to Brooks, a standard shoe can last 1000 years in landfill, while BioMoGo will be gone in just 20. Brooks estimates it will save 30 million pounds of landfill waste over a 20-year period.