OK, so it's only for snapshots and objects no larger than a golf ball, but Las Vegas real-estate developer Robert Bigelow is taking reservations for the first space-travel program for the masses. Late next month, Bigelow plans to launch a 15-foot inflatable spacecraft from Russia on a converted intercontinental ballistic missile. A sort of flying attic, the craft will carry more than 4,000 photographs, 500 objets d'art and other mementos contributed by members of the public.

On the Las Vegas Strip, home of the biggest and most extravagant hotels in the world, shell-shocked tourists file past one stunningly ostentatious display after another. In the desert city, water says wealth like nothing else, and there’s a lake of it in front of the Bellagio, with fountains blasting 240 feet in the air in time to Broadway show tunes. Just up the street, the Mirage demonstrates that it has money to burn with a fiery volcano erupting from the top of a 119,000-gallon waterfall.

Late this month, if everything goes according to plan, Space Exploration Corporation, or SpaceX for short, will launch its privately funded two-stage rocket, Falcon I, into low-Earth orbit, carrying with it the U.S. Department of Defense’s TacSat-1 satellite. The ride costs just under $6 million, a price that undercuts the competition by up to two thirds. “We want to be the Southwest Airlines of space launches,” says SpaceX CEO and PayPal founder Elon Musk.