Yesterday morning Sir Richard Branson of Virgin Atlantic Airway pulled up to the IAC Building in a hydrogen fuel-cell-powered Chevy Equinox SUV. There he was joined by executives from GM and Rolls Royce to announce a smorgasbord of environmental initiatives. A clear theme was hard to distinguish, other than the color green.

This morning at the American Museum of Natural History in New York, in front of a throng of international press, paying customers, and various captains of future industries, Branson, Scaled Composites CEO Burt Rutan, and other Virgin Galactic execs unveiled new designs for both White Knight and SpaceShipTwo. Branson says the two-ship combo will act as a catalyst to transform human access to space.

There were acrobats from the Cirque du Soleil, a mechanical objet d'art that looked like a mad inventor's spaceship, and a voluble computer-generated wizard that bore a disturbing resemblance to a bathrobe-clad George Carlin-the ceremony in Toulouse, France, that marked the completion of Airbus's first A380 was nothing if not pomp-filled. But when four kids finally tugged on a huge tasseled cord and the curtain fell to reveal the largest jetliner ever built, the spectacle was just beginning.