Thanks to the glorious invention of television recording devices, like TiVo and DVR, boob tube connoisseurs can watch their favorite shows and fast-forward through all those pesky commercials (I'm looking at you, Geico). This is great news for everyone, except advertisers. As the popularity of DVR continues to grow, 21st century Mad Men are scrambling to come up with new ways to get people to pay attention to their ads. But a new study by a group of Boston College researchers shows that watching ads in fast-forward can still influence consumer behavior, if done in the right way.
Ahhh, marathon Sunday. Pull on the spandex, pack up the Gu, and…strap on your ice skates? This is marathon-ing, Dutch-style. Since 1909, the Dutch have taken wildly to the frozen streets to cheer on participants in the Elfstedentocht, the 11-city, 125-mile grueling skate race completed on ice through Holland's extensive system of canals and across frozen lakes. That is, when the temperatures are low enough and the ice is thick enough.
Buzz Aldrin is fondly remembered as the second man to ever step foot on the moon, after his more famous compatriot Neil Armstrong. The former astronaut, now 78, is back in the spotlight after proclaiming that, should the United States space program send a mission to Mars, those astronauts should be prepared to stay there.
The economy is down and global warming is up. Instead of tackling the two problems individually, some lawmakers are looking to link the two activities together in what is proving to be an opportunity to fix both. In California, they are killing the two proverbial birds with one law, or in this case, many energy-efficiency policies.
A group of college students at Rice University are taking their favorite pastime and turning it into a research project. Their passion? Beer. Their project? Inventing a brew that contains resveratrol, a chemical present in wine that lowers the risk of heart disease and cancer. The team, made up of eight graduate and undergraduate students and advised by six faculty members, is entering its invention in the world’s largest synthetic biology competition: International Genetically Engineered Machine (iGEM), taking place November 8th and 9th in Cambridge, Massachusetts.
They haven't discovered a cure for the beleaguered bald man yet, but scientists recently identified two genetic variants that, when their powers are combined, make affected Caucasian males seven times more likely to experience male-pattern baldness.
The southern coast of Spain is known for hot parties, hot food, and hot people. But one thing it may soon be known for is cooling the climate. The southeastern region of Almeria is home not only to paella and flamenco but also to the world's largest expanse of greenhouses. The roofs on these "hot houses" reflect incredible amounts of sunlight – so much, in fact, that scientists now say they could be responsible for lowering the local temperature.
We all know the climate is changing. But just how complicated is that process and how many factors are involved in creating this planate-wide problem? To partly answer that question, scientists have gone back nearly 90,000 years to examine Antarctic ice core samples, or, more specifically, the gas they contain. Their findings demonstrate the complex interplay between different geological players that contribute to climate changes and trends. The report implies that global warming, carbon dioxide levels, and ocean currents are not individual influencers on climate change but rather intertwined with each other. Knowing how these factors interacted many millennia ago will hopefully help scientists better understand climate change today and possibly predict future trends.
Long before the island of Gibraltar confused modern day tourists (is it Spanish? Is it British?), this rocky outpost just off the southern coast of Spain was home to our Neanderthal ancestors. Day-to-day Gibraltan life 30,000 years ago held essentially no resemblance to life today, except perhaps when it came to taste buds. New findings prove our pre-historic brothers and sisters shared our affinity for seafood. They actively hunted mussels and other mollusks, fish, and even seals and dolphins—and didn’t pay market prices for them either.
At the so-called Restaurant of the Future in Wageningen, Netherlands, lunch time diners have all sorts of food options. “Animal friendly” meats, fruit juices, cheese slices, bananas, waffles, pretty much anything to suit your appetite. And, you can eat a full meal for only $6.30; it’s a great deal. A deal, that is, as long as you don’t mind a team of scientists studying you as you hit the buffet.