Harry Kloor may be the world’s most well-rounded nerd. He is the only person to have earned doctorates in physics and chemistry simultaneously, and he has penned episodes of Star Trek: Voyager. And when NASA asked him for help in improving its image with young people, he drew on both of those experiences. The best way to get kids enthused about outer space, Kloor figured, was to hide their medicine in a bucket of popcorn. Next February, Quantum Quest, a star-studded CGI space adventure that pairs animated protons with real footage from NASA spacecraft, hits theaters. “Many of NASA’s scientists were inspired by Star Trek and Star Wars,” he says. “I want to inspire that kind of passion.” We caught up with Kloor to find out why kids will go nuts for quarks.