publishing

Entertainment Weekly to Embed Video Ad in Print Magazine


Last year Esquire rolled out an e-ink cover to celebrate the mag's 75 anniversary and introduced moving pictures (well, scrolling text and flashing images, at least) to the world of print. Next up: talkies. Yesterday, CBS and Time Inc. announced a video ad set to appear in the September 18 issue of Entertainment Weekly.

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Merck and Elsevier Create "Peer-Reviewed" Advertorial

Time to cancel that subscription to the Australasian Journal of Bone and Joint Medicine

It seems as though pharmaceutical giant Merck (best known for the deadly painkiller Vioxx), has teamed up with science publishing titan Elsevier (who, not long ago, got caught producing a rather questionable math journal) to put out a fake peer-reviewed medical journal.

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Wikipedia Moves to Bookshelves

The online community-generated encyclopedia will be testing out a print version in Germany

Bertelsmann AG announced plans to release a single-volume, printed and bound version of the online encyclopedia, Wikipedia, in September. And it's already out of date.

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November 2009: Astronaut 3.0

Inside NASA's astronaut bootcamp and the grueling new training regimen for deep space. Plus, ten young geniuses shaking up science today, one writer's quest to analyze every man-made chemical in her body and more.

Check out the issue's full contents online here

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