As newspapers struggle to breach the print-Web gap, a small community blog succeeds with an innovative approach
Newspapers are still struggling to find their place in a world increasingly overwhelmed by digital media. Readership is down, ad revenues are down, even revenues on the Web editions of many papers are down. Some papers—the Guardian and Telegraph in London, for example—have even experimented with a printable PDF version of their sites in an attempt to reach those who browse online but ultimately want a paper copy in their hands. At this intersection of print and Web comes another concept, one which is proving both popular with its readership and economically successful: the Flying Pickle.