A formula change leads to a more effective PowerBar—but it's not for just anyone
By Brett Zarda Posted 02.28.2008 at 4:48 pm 1 Comment
While most folks are not quite sure whats in that solidified mush known as a PowerBar, athletes have long sworn by its energy-boosting qualities. So, why then, after years of commercial success, did PowerBar announce this week that its changing its formula? The answer lies in research published in this months issue of the journal Medicine and Science in Sports and Exercise.