pioneer

How could a technology be failing if it performs better and costs less than its competitor? That's probably what plasma TV makers keep asking themselves, and one we're been thinking about since both Pioneer and Vizio pulled out of the business last month. So we asked a few folks in the biz for their thoughts.

Rome was neither built nor disassembled in a day. While historians point to September 4, 476—the overthrow of the last emperor—as the date it all fell apart, the fall really began decades earlier and continued for decades afterwards.

Hmmm...What's this? Looks like a Web-based remote control for your TV. We happened upon this randomly today, and it raises lots of interesting questions. The URL sonyathome.com brings up a Web page that sure looks like it belongs to Pioneer Electronics -- what with the big "Pioneer" badge in the corner and an email function that sends a message from "elite@pioneer.com" ("Elite" is Pioneer's premium brand of A/V gear).

Is Pioneer developing software for Sony? Is Pioneer merging with Sony? Seems unlikely, since Pioneer just formally announced a joint venture to get plasma panels from Panasonic, and already have a deal to get LCDs from Sharp. But then again, Sony also gets LCDs from Sharp. Hmmm.

We had a quick phone call with Russ Johnson of Pioneer yesterday evening to find out what the decision to stop making plasma modules means. While Russ didnt have answers to all our questions, we got a much clearer picture, so to speak.

He confirmed that Panasonic will provide the plasma modules—essentially the basic screen, without most of the electronics and the color filter. And though he didnt say explicitly, we got the impression that Pioneer will be taking what Panasonic is giving, rather than dictating a design based on Pioneers plasma technology. This has to be a disappointment to Pioneer fanboys and girls, but it may not be a complete tragedy.

Sure, they are pricey energy hogs, but dang, those Pioneer Kuro plasma TVs are stunning. Crisp pictures, gorgeous colors and sky-high contrast ratios that make the movie characters practically jump off the screen.

So it was with great alarm and sadness that we got the news that Pioneer still stop making those incredible panels. By my reckoning, it will be at least another three years of eating nothing but beans and rice until I can afford to buy one of the sets, and I suppose they may all be sold out by then.