Rally champs aim for an uphill speed record at the treacherous Pike's Peak hillclimb in a Ford Fiesta. But will racing cred lure small-car buyers to US dealerships?
The old adage "race on Sunday, sell on Monday" apparently still holds water among US automakers. Ford announced this week the company's Fiesta subcompact will make its US motorsport debut at the punishing Pike’s Peak International Hill Climb this July. The company is apparently cultivating a high-performance image for its economy-minded Fiesta subcompact, which is set for a market launch in the US by 2010.