OK, so were not quite at the Minority Report phase, in which advertisements literally call out to you by name, trying to draw your interest, but were certainly moving in that direction.

Forgot your wallet? You´ll need a better excuse than that for passing on the check. By next year, you´ll be able to pay simply by swiping your cellphone a few inches from a cash register, with a new wireless standard called Near Field Communication. An NFC chip in your phone will send your credit-card number-stored on your phone or on the chip-by way of short-distance radio waves. An electronic reader at the checkout will decode the number and ring up your purchase.