Nike is doing it again. In an event dubbed “The Human Race,” the king of sports marketing is planning a one-day, 10k race for 1 million people (preferably all clad in Nike) in 25 cities across the world. The races will wind across the globe—the first is in Taipei and the last, L.A.—and each is topped off by a concert at the end. So on August 31, 2008 the world (or at least participants in the same time zones) will be running together

Nike is to Apple, as Adidas is to . . . Samsung? In the race to make people run, Adidas is gaining steam with this week's European release of miCoach. Like the iPod-based Nike + system, at the heart of miCoach lies a Samsung phone that similarly follows your progress and motivates your workout.

The phone wirelessly tracks data from a chest strap heart rate monitor and a stride sensor that hooks onto your laces (an advantage over Apple's system since it lets you keep your sneakers). Workouts are built and analyzed on a full-service website complete with graphic data and recommendations for your fitness objectives.