Hot new car segment, meet your intended buyer.
We'll be over here with a dictionary.
By Ted WestPosted 04.22.2002 at 5:43 pm 0 Comments
You don't have to have a navel ring to be an automotive designer these days, but it helps. Take the three cars you see here-Ford Focus ZX5, Mazda Proteg5, and Toyota Matrix XRS. They're the first entries in what automakers are calling the Next Big Thing, a segment aimed directly at 22-year-olds with ankle tattoos.