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11.22.09

Disney Sees Future of Media as Format-Independent

The entertainment giant's "Keychest" technology aims to shift media ownership beyond physical possession
By Jeremy Hsu Posted 10.21.2009 at 5:04 pm 3 Comments

A digital revolution in past years has gradually unlocked movies and television shows from their traditional formats. Now Disney wants to take things a step further and update the idea of media ownership. Their plan would give owners an access code that allows them to view their entertainment on any number of platforms and gadgets.

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