At the flagship Selfridges store on London's Oxford street, shoppers are using an interactive touchscreen window display to "try on" virtual 3-D watches. Strap on a paper wristband, and the mirror-like display conjures a real-time moving image of you wearing any of the 28 watch models on offer.
For over a hundred years, Campbell's Soup cans have sported the iconic label inspired by Cornell's football uniform and made famous by Andy Warhol. Now, thanks to market research that measured customers' involuntary physiological responses, Campbell's will introduce the most radical can design change in decades.
If you’re even slightly nauseated/hungover/susceptible to vertigo, this clip from a project at the Bartlett School of Architecture in London is not for you. Master’s student Keiichi Matsuda’s vision of a future mash-up of architecture, augmented reality and advertising is absolutely amazing, but viewer beware: it's a bit frightening as well.
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.