Consumer-products makers spend countless dollars every year on market research that doesn’t work. Focus groups generally to try to please their testers, research has found, and consumer surveys also tend to overestimate their interest in products. So several companies are cutting what consumers say out of the equation and instead going straight after what they are thinking, the Wall Street Journal reports.
For a few years, certain theaters have had cameras watching for the infrared signature of bootleggers' cameras. But why waste all the untapped market research potential of these cameras? Aralia Systems, a British security firm, has just received a $350,000 grant to use the system to gather data from audiences.