By Mark JannotPosted 04.15.2011 at 3:14 pm 3 Comments
Two years ago, I sat with roughly 1,500 fellow attendees of the annual TED Conference and listened as one of the world's greatest explorers explained why we must stop plundering the oceans and start protecting them—immediately. "Business as usual means that in 50 years, there may be no coral reefs and no commercial fishing, because the fish will simply be gone," the explorer said. "Imagine the ocean without fish. Imagine what that means to our life-support system."
Editor Mark Jannot on the origin of our sixth-annual tear-things-apart-and-look-inside package
By Mark JannotPosted 03.24.2011 at 10:00 am 0 Comments
I'll confess, I'm not a particularly ardent consumer of reader research, studies that are conducted in an effort to tell us what you're thinking or wanting (or thinking you're wanting). Such inquiries, it seems to me, miss the heart of this creative enterprise. I honestly don't think it's your job to tell me (and the fine editors and writers who feed your sci-tech jones every month) what you want to read. You're looking to be surprised. It's our job to tell you.
That said, occasionally a tenacious bit of data breaches my defenses and changes everything—as happened seven years ago when a marketing savant pointed out that the absolute number-one thing Popular Science readers loved was "how it works" stories.