Making Formula One racing "greener" may be as much a marketing decision as a policy of corporate responsibility. But according to F1 officials, there's another reason to do so. The series has been moving further out of sync with the technical direction of the passenger car industry, which increasingly has fuel economy on the brain. F1 was always intended to be a bellwether, not a rogue element. That's one reason why, beginning in 2009 Formula One racing will introduce a hybrid-drive system into the series. If you want a sneak preview of how a hybrid setup might work in a racing application, keep an eye on how well one oddly named race car performs in next month's 24 Hours of Nürburgring endurance challenge in Germany next month.

In 2007, registrations of new hybrid vehicles jumped by 38 percent to 350,289 vehicles, according to a new report from R.L. Polk & Company. Gee, I wonder why? Maybe it's got something to do with rising prices at the pump, or climate change. Or maybe there's something bigger at play.

With all the buzz about hybrids, it’s easy to ignore our homegrown alternative fuel: ethanol. Clean-burning and infinitely renewable—we’re talking grain alcohol—ethanol is dear to environmentalists and economists alike. The standard 85/15-percent ethanol/gasoline blend (E85) is widely used in Sweden, but there are only 313 E85 fueling stations in the U.S.