geneva motor show

11.09.09

What Women Want

Swedish concept: sexy or sexist?
By Stephan Wilkinson Posted 06.03.2004 at 1:30 pm 0 Comments

Volvo's YCC concept car, designed entirely by a team of female engineers and stylists, met with snickers and smart-ass comments from the good-ol'-boys club when it debuted at the Geneva Motor Show in March. It's loaded with simplifying features ostensibly designed to attract a female audience. For instance, only mechanics can open the hood, on the assumption that women don't want to mess with what's under it. We got our macho going and confronted Lena Ekelund, a deputy manager of the design team. She did OK.


Popular Science: Why aim a car at women?

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