There’s an old fashioned brawl brewing in the sports drink industry. The undisputed champion, Gatorade, has filed a lawsuit accusing its perennial challenger, Powerade, of “knowingly misleading consumers and deceptively overstating the product benefits of its sports drink Powerade ION4.” The lawsuit is in response to a rash of bold Powerade ads which claim ION4 is an “upgrade” from Gatorade because the Powerade drink contains four electrolytic ingredients, whereas Gatorade contains only two, thus making Powerade a more “complete” drink.
A sensor that measures electrolyte levels in real-time could help athletes optimize on the go
By Brett Zarda
Posted 06.06.2008 at 12:47 pm 2 Comments
The Biotex Sensor: BioTex
Gatorade goes to great lengths to determine if “It” is in you. Sweat patches slapped on Maria Sharapova and Tiger Woods provide before and after snapshots of electrolyte levels and sweat rate. But, what about during competition? Swiss company Biotex is developing a garment with wireless sensors embedded in the lower back to provide real-time values for similar metrics. Hydrophilic and hydrophobic material draws the sweat into flexible sensors just two millimeters thick and a few square centimeters. Data can be stored for future analysis or transmitted to wireless phones or PDAs so athletes know to hit the water fountain before it’s too late.
“It’s like driving a car around town, if you don’t watch your gas gauge it will be too late and you’ll be empty,” said Project Coordinator Jean Luprano. “You need to know whether to slow down or if you can go faster.”
Our ace reporter sleuths out the secret electrolyte formula that keeps Maria swinging
By Brett Zarda
Posted 03.17.2008 at 6:34 pm 0 Comments
Over the years, researchers at the Gatorade Sports Science Institute (GSSI) have tested hundreds of elite and recreational athletes to better understand hydration. A few months back they stepped on court to analyze the sweat of the worlds fifth ranked womens tennis player, Maria Sharapova. Tiger Woods went through a similar regimen in creating his own custom Gatorade formula, with fancy flavors set to launch this month. Ongoing tests on NFL and NHL players offer similar personalized suggestions on what to drink and when.
By Gregory MonePosted 12.07.2007 at 2:12 pm9 Comments
The idea makes sense: You're moving your legs, working your muscles, but since you're in water, you're doing so without the pounding of a regular run, whether that be on a treadmill or the road, with the added benefit of increased resistance from the water. Still, Hydrophysio's aquatic treadmill looks a bit over-the-top. Not to mention that it would give the less dedicated among us too much opportunity to back out and think of something else to do while waiting for the machine to fill up with fluid. Now, if it doubled as a jacuzzi, so you could finish your workout, grab some Gatorade, and then return a few minutes later to find it warm and bubbling, that would be something. One bonus: It works for rehabbing your pets, too. So, you know, you could walk your dog, in the water, without going outside. Because that's what technology's for. —Gregory Mone
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.