As we reported from CES, HD-DVD's death knell as a viable high-definition disc format began to ring loudly when Warner Bros., one of the format's largest major supporters, announced that they would move exclusively to Blu-ray in early 2008. Today, Netflix and Best Buy also declared HD-DVD dead to them—the former will completely phase them out of its rental business, and the latter will now exclusively recommend Blu-ray players to its customers.