By John VoelckerPosted 06.25.2012 at 10:21 am 17 Comments
Later this year, Ford will roll out the Focus Electric, Detroit's first direct competitor to the Nissan Leaf. Like the Leaf, the Focus Electric is an all-electric five-door hatchback with a 600-plus-pound lithium-ion battery, a driving range of close to 100 miles on a charge, and a price tag north of $35,000. Unlike the Leaf, the Focus Electric is not a purpose-built EV; it looks almost identical to the gas-powered Focus, which is manufactured on the same Michigan assembly line.
We’ve heard it said that electric cars make driving like using an iPhone app. It’s not true, but Ford’s choice of venue for the reveal of the Ford Focus Electric—the Consumer Electronics Show—probably won’t help change that perception.