The company that claims "It's in the game" was certainly immersed in Super Bowl week. EA Sports was busy preparing teams, educating fans, and predicting the results better than the best bettors in Vegas.
In what's become a yearly tradition, the Madden '09 simulator predicted the Steelers would win Super Bowl XLIII. As seven-point favorites, it was hardly a stretch, but the predicted score was 28-24. Actual score? 27-23. Not bad for a video game. While Santonio Holmes walked away with the real MVP, many pundits could argue that quarterback Ben Roethlisburger, who received the simulated honor, deserved it just as much.