Next time you're hungry, but unsure what to make for dinner, don't despair — Kraft Foods has some ideas for you. Are you a mom? KraftBot calculates that you need Mac 'n' Cheese. Is it game day? KraftBot wants you to make queso dip, so here's a barcode for a brick of "cheese product." Are you a hung over college dude? Take the Cheez Whiz and Ritz crackers.
Or maybe you're morbidly obese. Go ahead, pick between a box of South Beach Diet fiber bars or a gallon jug of Hidden Valley Ranch — the choice is yours, shopper. Just as long as it's Kraft, and only Kraft.
It's called the Leidenfrost effect, and you've seen it before: dribble a little water onto the surface of a hot, dry pan, and the water forms little drops that skate around until they fizzle out.
But have you seen it filmed close-up at 3,000 frames per second? Thanks to Nathan Myhrvold and his Modernist Cuisine team (whom we're going out to visit in Seattle this week!), now you can.
Hungry? Better turn on your linear induction motor and send a metal capsule through an underground polyethylene tube to retrieve some groceries.
That's the vision of Foodtubes, a UK program that seeks to reduce carbon emissions by building a pipeline-capsule system to deliver food and freight. A series of tubes could ferry 6-foot-long metal bins among neighborhoods, entire cities or even to different countries, moving goods at 60 mph using linear induction motors and intelligent routing software.
Why do people seek out yaks, bears, and other exotic eatables? An enthusiast tells why, and how
By Dave ArnoldPosted 11.08.2010 at 11:09 am 43 Comments
In the November issue, we looked at how scientists are using DNA analysis to track down endangered species that are being hunted for food. Here, Dave Arnold talks about why some people prefer exotic meats.
For the most part, Americans are obsessed with tenderness, and favor mild-flavored meat. We eat a fairly small number of animals, almost all of them slaughtered young, when their meat is at its least flavorful. Fortunately, some of us are starting to realize that meat can be much more interesting. As the food revolution continues to gain traction, our ancestral lust for robust, unusual meats is starting to spark and reawaken.
When astronauts next land on the moon, they're likely to whip up a celebratory dinner of freeze-dried macaroni and cheese. But a new self-building greenhouse could supplement that meal with a fresh salad to eat and oxygen to breathe.
In the ongoing campaign to protect endangered animals, forensic investigators can already identify the food on your plate. Now they are working on advanced methods of intercepting even the most carefully disguised contraband - be it tuna, caviar or bushmeat. Their ultimate goal: pinpoint where the goods came from, and stop the hunting of endangered species at the source.
On October 16, more than 150 countries will observe World Food Day to raise awareness of poverty and hunger. The Food and Agricultural Organization of the United Nations established the occasion in 1979 and held the first one in 1981 with the theme "Food Comes First." The October 16 date commemorates the founding of the FAO, which was born after President Franklin D. Roosevelt invited representatives of Allied Nations to Hot Springs, Virginia, to discuss the founding of an international organization dedicated to food and agricultural development.
Although World Food Day is only 29 years old, malnutrition has plagued our planet's citizens since the dawn of mankind. Feeding billions of starving people poses a daunting challenge, and many argue that industrialization has only drained the world of its natural resources. Convinced that that's not always the case, we consulted our archives to find ways that science and technology actually worked to fight the hunger crisis.
The rich, creamy red meat of the bluefin tuna is prized almost to a cultish degree -- at Tokyo's Tsukiji fish market, a single majestic specimen can sell for over $100,000 -- and as a result the species is severely overfished and endangered. Farming the fish, which might offer a solution, has proven remarkably difficult. After years of experimentation with sexy mood lighting, Australia's Clean Seas company only managed to get them to breed in captivity by injecting them with spear guns full of reproductive hormones. Now, a European initiative has announced an alternative.
Wouldn't it be convenient if Red Bull could recharge your phone just as it recharges you? Researchers at the National Meeting of the American Chemical Society today revealed the creation of a new breed of battery-like device that's more like the mitochondria that fuel biological cells than the anode-cathode batteries that charge our devices. As such, it could power our cell phones or other portable electronics with sugary drinks or other energy-storing media like vegetable oils.