By Sean KanePosted 11.07.2011 at 10:07 am 5 Comments
A new tool called Euclid Analytics is the physical version of Google Analytics, recording and analyzing physical traffic instead of website visitors. The startup's cofounder, Scott Crosby, helped to build the technology of its internet counterpart. But instead of reading IP addresses, Euclid observes physical visitors by listening to smartphone Wi-Fi signals.
The system uses a sensor box, installed in a closet, that picks up signals from the phones.