entertainment

Last year Esquire rolled out an e-ink cover to celebrate the mag's 75 anniversary and introduced moving pictures (well, scrolling text and flashing images, at least) to the world of print. Next up: talkies. Yesterday, CBS and Time Inc. announced a video ad set to appear in the September 18 issue of Entertainment Weekly.

So it's not happening quite as quickly as we'd been told in previous stories on the subject, but the 3D revolution does seem to be coming. One of the hold-ups has been convincing theater owners to upgrade to projection and display systems that can handle this new wave of 3D tech—it takes around $75,000 to switch over an old theater. But the 3D companies have been arguing that this upgrade enables theaters to become more than just movie houses: They can show concerts, sporting events, even operas in 3D, and charge more per seat.

The convergence Consulting Group has just released a report stating that Web-based TV viewing is on the rise. By 2010, the group predicts that 23 percent of the content produced by broadcast and cable TV will be viewed online—up from about 9 percent today. At the same time, since advertisers haven't moved too many of their dollars over to the new medium yet, you have to expect that the big networks won't let a full transition happen too quickly—the money has to be there first. In other words, old-fashioned commercial-heavy programs aren't going away just yet.