How does GM encourage adoption of its mild-hybrid system? Make it standard
By Lawrence UlrichPosted 01.20.2011 at 12:15 pm 2 Comments
“Mild” hybrids, with their puny batteries and weak electric motors, have largely failed in the marketplace. Next to “full” or “strong” hybrids such as the Toyota Prius—which has a sizeable battery pack and a powerful electric motor and can run under electric power for short stretches—cars like the now-discontinued Chevrolet Malibu hybrid were more expensive than the conventional model but provided only a negligible boost in fuel economy. With the 2012 Buick LaCrosse, however, GM is launching eAssist, a mild-hybrid system that the company hopes will change that equation.