"The cloud" is nothing and everything at once, so it's not surprising that pretty much nobody (no normal people, I mean) can define or even identify it. But tech terms like this soak through our cultural consciousness until it seems like you're supposed to know what it is. Which is where this unexpectedly enlightening survey comes in. It found that most people have no idea what the cloud is, have pretended to know what it means on first dates, and yet effectively all respondents are active cloud computing users. And that's the way this stuff should work. When you can use technology without using jargon, that's a triumph of technology, not a reason to ridicule users.