There's an old fashioned brawl brewing in the sports drink industry. The undisputed champion, Gatorade, has filed a lawsuit accusing its perennial challenger, Powerade, of "knowingly misleading consumers and deceptively overstating the product benefits of its sports drink Powerade ION4." The lawsuit is in response to a rash of bold Powerade ads which claim ION4 is an "upgrade" from Gatorade because the Powerade drink contains four electrolytic ingredients, whereas Gatorade contains only two, thus making Powerade a more "complete" drink.
The world may finally be ready for the awesome taste of calcium.
Chemists from the Monell Chemical Senses Center in Philadelphia have done research that suggests mice may have a specific taste for calcium. Because mice and humans share many of the same genes, the finding suggests that humans may have the ability to taste the elemental nutrient as well.
Our FYI experts answer the science questions that haunt you
By Matthew CokeleyPosted 07.30.2008 at 12:49 pm 4 Comments
Will drinking carbonated beverages weaken my bones?
Maybe—but only if you're drinking several gallons of seltzer a day. Here's the chemistry that has soda drinkers worried: As carbon dioxide hits the water in your blood, it turns into carbonic acid. Too much acid in the blood can lead to a condition called acidosis, which could intercept small amounts of calcium from food as it makes its way to your bones, or steal it from them directly. Your greater concern, though, says endocrinologist Robert Heaney of Creighton University, should be the vomiting, headaches and impaired organ function that result from extreme acidosis.
Scientists develop a glass that dissolves harmlessly in the body and activates calcium-producing genes
By Abby SeiffPosted 06.05.2008 at 2:36 pm 2 Comments
Vitamins may soon be a thing of the past. Researchers at Imperial College have developed a new type of glass that dissolves harmlessly in the body and promotes calcium growth. As the bioactive material dissipates, it releases silica and calcium ions into the body. If released at the correct rate, these can activate genes responsible for producing calcium—a near-panacea for an otherwise healthy aging body.