Humans naturally have the power to remember almost two bits of information per second, or a few hundred megabytes over a lifetime. Compared with a DVD movie, which holds up to 17 gigabytes, that’s nothing. Worse, you might easily recall the 40-year-old dialogue from Hogan’s Heroes yet forget your mom’s birthday. Or memorize reams of sports stats while spacing out on work you completed just last week.

It’s a problem that’s been bothering Gordon Bell for almost as long as he can remember.

HDTV sets are stunning—until you pop in a movie and are reminded that DVDs are not recorded in high definition. At 480 lines of resolution, they don’t even begin to take advantage of a 720- or 1,080-line display. That will change later this year when Toshiba introduces the first high-def disc player for the U.S. market. Toshiba’s breakthrough box, an HD DVD player that at press time was still unnamed, will cost about $1,000 (toshiba.com).