I love riding my bike, but my purple plastic helmet is a definite impediment to fashion. It messes up my hair, and what am I supposed to do if I decide to wear red one day? I might — gasp — not wear a helmet at all. Thankfully, the Swedes have now invented this thing. At last, cyclists everywhere can protect their heads and their sense of style.
It’s a collar with an airbag that inflates around your head. It actually works, as evidenced by the incredible video below, in which a car driving at 12 MPH crashes into a bike dummy.