That Nike + iPod technology that allows shoes and workout machines to feed information to portable electronics devices was a nice first step in merging athletic equipment and electronics to help users work out smarter. Now Reebok is taking the next step, working with startup MC10 to create flexible electronics that are built right into sportswear, removing the need for some clunky external device to record or transmit data.
Under Armour was the first company to convince athletes to wear skin-tight clothing during competition. Now they want you to sleep in it. The Under Armour Recharge is a compression garment designed to be worn after a workout.
The Recharge, available July 15th, consists of a long-sleeve shirt ($99.99) and full-length pants ($89.99) with targeted compression in certain muscular regions. Athletes are instructed to change into the suit within two hours after a workout, and to continue wearing the garment for a full twenty-four hours.
In 2007, Dwight Howard donned a Superman cape before leaping to victory in the slam dunk competition. In an attempt to defend his title this weekend (he came in second), Howard topped his own theatrics by entering a phone booth for his annual costume change. The basketball player-cum-superhero returned to the court to dunk, not in a regulation 10-foot basket, but in a 12-foot-high hoop.
While it's natural to attribute such supernatural feats to Howard's freakish physical stature -- or perhaps to the cape around his neck -- it was actually the skintight clothing beneath the cape that produced the boldest and most easily quantifiable performance enhancement. An undergarment described as, not clothing, but equipment, the Adidas Techfit Powerweb contains carefully placed strips of thermoplastic urethane that stores energy like a spring, and lets athletes release it on their villain of choice.
Perhaps among the most important pieces of male athletic gear, the protective cup hasn't changed much over the years. Inspired by a recent NHL hockey incident, The Score seeks to find out why
By Brett ZardaPosted 04.22.2008 at 1:33 pm 7 Comments
digg_url = 'http://digg.com/extreme_sports/Aways_Wear_A_Cup';
When it comes to sports, Patrick Thorensen nearly redefined the term sacrifice. In successfully sliding across the ice to block a shot in a recent playoff game, the left wing for the Philadelphia Flyers came close to losing a testicle. Adding insult to the near ultimate injury, the Washington Capitals scored on a rebound while Thorensen rolled in agony (and grown men cried themselves to sleep). The 24-year old was rushed to the hospital and underwent two ultrasound tests to ensure there was no rupture.
So, while Thorensen has a dented cup to thank for his manhood, it begs the question: what more can science do to protect our cajones? A quick Google of ‘protective cups provides a range of sizes and colors available from $8 to $25, none differing greatly from the cups our fathers (and fathers' fathers?) have donned for years. With a tank of gas at $50, isnt the male population willing to splurge a bit on reproductive life insurance?